Seiko Watches

Revolutionary Seiko Watches

Seiko watches are the epitome of Japanese watches. Leading watch making innovation with revolutionary ideas such as the quartz watch and the kinetic movement watch, Seiko has been a world leader in watch making.

The Seiko name was adopted over 40 years after the establishment of the company. Before Seiko watches was the Siekosha brand, manufactured and distributed by K. Hattori and Co. Kintaro Hattori, the founder of Seiko watches, began with a clock shop in the Ginza district of Tokyo in 1881. Only 20 years after the Japanese adopted the solar time system, Seiko already had successfully produced its first timepieces. The company then began to expand from wall clocks to pocket watches and alarm clocks. Finally in 1913, Hattori is able to unveil Seikosha's first wrist watch and the history of Seiko watches begins.

Seiko watches have gone through many revolutions and have evolved into fine timepieces recognized all over the world. The Seiko brand has been the official time keeper of several Olympic Games as well as World Cup Soccer Championships. Seiko watches were the first to introduce LCD quartz watches with six-digit digital display as well as multifunction LCD watches. The quartz revolution caused by Seiko watches was so popular and such a success that many European mechanical watch makers were forced to either change to the quartz system or go out of business.

The innovations brought about by Seiko as well as the recognition it receives are unrivaled. Seiko watches provide quality and reliability backed by history and tradition.

Seiko Watches

Seiko USA

Official website of Seiko USA.

http://www.seikousa.com/

Seiko Watches

Official website of Seiko Watches International.

http://www.seikowatches.com/

Seiko Timeline

Timeline of the history of Seiko watches.

http://www.seikousa.com/Timeline/seiko_timeline.html

Today's Seiko Watches Articles

An Introduction to Breil Watches
Written by Scott Lucas. Visit our website to buy Breil Watches

Breil are well known designers of stylish and fashionable timepieces. Based in Italy, Breil style represents everything from innovation to seduction. Born in 1942, Breil has become a well known brand worldwide, offering similar quality and style as its D&G competitor.

Company Values

â€œSince 1942, Breil has been the only brand of glamour watches to boast a strong Italian character. Accurate designing and technical excellence have created seductive collections distinguished by avant-garde models. Irresistibly unisex, they are both male and female to the core.
It is impossible to part with these essential, ironical, and unconventional watches. Breil clearly discloses the personality of those who choose it. It is the indelible sign flaunted by those who belong to the Breil world and feel at home in it.â€

â€œThe original and unmistakable Breil lines bring out the essence of matter. Steel, visibility and strength are physical and bodily elements that symbolize the firm and long lasting bond between the accessory and its owner. The design merges elegant, stylish classical elements with the original details, evidence of a constant quest for shapes, materials and colours.â€

Even today, Breil believes these values are as big of component of the business as ever, never loosing their strong Italian character.

History

1942 marks the 'birth' of the first Breil branded watch. Even the very first watches, the result of careful stylistic research, clearly mirror a brand that is closely knit with period's sense of aesthetics. In 1978 the Manta collection enters the market with watches whose further developments will characterize Breil's success till recent years. Designed for a casual target, these particular dynamic elegant watches win widespread approval as the combine readability and an innovative aesthetic trend.

The famous advertising campaign "Take anything but my Breilâ€ relaunches the brand in 1994, meeting with unprecedented success and branding its name in the minds of consumers. Beautiful women wear typically male watches in the ads, thus feeling and developing what became a favourite trend at the time. Breil shows off its unisex soul. From Shana to Monica Bellucci, from Talisa Soto to attractive CarrÃ© Otis... Breil women have always incarnated the brand's balues and personality: strenth, sensuality, daring and primeval instinct...

2001 marked the creation of Breil Stones, the firm's steel jewellery line, whose innovative and distinctive design perfectly express modern values. Breil Stones the ultimate in Breil's style. That same year Breil achieved leadership in it's Italian markey niche and implemented a statergy focused on international fame. The Exports division was thus formed to manage brand distribution and development abroad, leading to Breil's presence in over 40 countries today

2002 - New international advertising campaign Don't Touch my Breil. The new retail channel is formed and the first flagship store is inaugerated in Corso Vercelli, Milan, in December.

In 2003 Binda enters an entirely new sector: September witnesses the launch of Breil leatherwear, a new line that enrisches the brand's world. The second flagship store opens in Corso Vittorio Emanuele, Milan, one month later. Breil's franchising project is also introduces at the same time.

Now in 2007 Breil is still going strong, never loosing its character.

Written by Scott Lucas. Webmaster of FirstClassWatches.co.uk<br><br> Buy <a href="http://www.firstclasswatches.co.uk">Seiko Watches</a>

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